We are a team of engineers, game designers, wellness coaches, neuroscientists and user engagement experts.  We design engaging products and experiences that enable  users to take control of their health by cultivating repeatable healthy behaviors. 

We believe that the atomic unit of focus for all health and wellness efforts should be the actual behavior (which is actionable) , and not just biometric data (which just tends to accumulate without any real prompt or insight that drives us to action).

We were recently awarded a Phase 1 SBIR contract by the National Science Foundation for building a new form of health coaching.